This project shows a product heavy, rental exhibit solution and how it evolved over time.
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Show photos of original configuration
Exhibit structure used client owned double deck, rental demo stations and reception. The hanging signage were custom.
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Show photos with updated configuration
For the following year, the overall sales strategy changed. Instead of individual stations showing products, the cental tower was designed to illustrate a single job site, with products integrated throughout. Tower is rental BeMatrix Panels with fabric graphics.
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Individual business units required smaller Pop-Up style exhibits
Timelapse of Concept Sketch
Request was for an outdoor product showcase based around a rental shipping container. This version illustrated an upper-level conference area.
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Closeup of Interior
Interior product layout required precise plan-o-gram drawings early in development. While most product ended on standard shelves, earlier concepts include custom POP displays that ultimately were deemed cost prohibitive.
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Final show photos from "World of Concrete" 2021