This project shows a product heavy, rental exhibit solution and how it evolved over time.
Show photos of original configuration
Exhibit structure used client owned double deck, rental demo stations and reception. The hanging signage were custom.
Show photos with updated configuration
For the following year, the overall sales strategy changed. Instead of individual stations showing products, the cental tower was designed to illustrate a single job site, with products integrated throughout. Tower is rental BeMatrix Panels with fabric graphics.
Individual business units required smaller Pop-Up style exhibits
Timelapse of Concept Sketch
Request was for an outdoor product showcase based around a rental shipping container. This version illustrated an upper-level conference area.
Closeup of Interior
Interior product layout required precise plan-o-gram drawings early in development. While most product ended on standard shelves, earlier concepts include custom POP displays that ultimately were deemed cost prohibitive.
Final show photos from "World of Concrete" 2021
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